54 minute read

Customer Targeting Machine Learning Classification Python

Enhancing Targeting Accuracy Using ML

Our client, a grocery retailer, wants to utilise Machine Learning to reduce mailing costs, and improve ROI! Table of contents 0...

15 minute read

Deep Learning CNN Data Science Computer Vision Python

Creating An Image Search Engine Using Deep Learning

In this project we build a Deep Learning based Image Search Engine that will help customers find similar products to ones they want!...

13 minute read

AB Testing Hypothesis Testing Chi-Square Python

Assessing Campaign Performance Using Chi-Square Test For Independence

In this project we apply Chi-Square Test For Independence (a Hypothesis Test) to assess the performance of two types of mailers that...

15 minute read

Causal Impact Analysis Python

Quantifying Sales Uplift With Causal Impact Analysis

In this project we use Causal Impact Analysis to analyse & understand the sales uplift of customers that joined the new “Deliver...

14 minute read

Customer Segmentation Machine Learning Clustering Python

The "You Are What You Eat" Customer Segmentation

In this project we use k-means clustering to segment up the customer base in order to increase business understanding, and to enhanc...

36 minute read

Customer Loyalty Machine Learning Regression Python

Predicting Customer Loyalty Using ML

Our client, a grocery retailer, hired a market research consultancy to append market level customer loyalty information to the datab...